In today’s fast-evolving digital world, technology has become the ultimate connector between businesses and their customers. Across Africa, where internet penetration and smartphone usage are skyrocketing, technology is transforming how companies reach, engage, and serve their audiences. The Shift Towards Digital Engagement Traditional methods of customer interaction—such as physical visits or phone calls—are now being […]
Introduction In the digital age, data is often referred to as the “new oil.” Businesses are generating massive amounts of data every day, and harnessing this data is crucial for driving growth and gaining a competitive edge. Data analytics involves examining this data to uncover patterns, trends, and insights that can inform business decisions. At […]